Sparketing is a data insights consultancy that brings a new, multi-disciplinary approach to market research, consulting and analytics. Our clients look to our expertise for a multitude of engagements, spanning from audience segmentations to brand re-positioning strategies. We bring the latest in quantitative, qualitative, social and advanced analytics methodologies to each of our clients, and strive to develop and execute industry leading marketing research solutions. Located in Chicago’s hot Fulton Market District, Sparketing has a start-up culture that looks to attract the most innovative and progressive marketing research minds to tackle innovative projects for leading Fortune 500 clients. .