Ophir Tours is one of the largest tourism, vacation and leisure companies in Israel, operating as both a wholesaler and a retailer of travel services. The company is the exclusive representative in Israel of a number of leading international travel firms as part of its efforts to provide comprehensive, "one-stop-shopping" tourism and travel services. Ophir Tours, established in 1952, now has a staff of more than 150 employees in 20 branches throughout Israel, from Naharya to Beer Sheva, including service centres in companies and institutions. The Company, one of the largest tourism, recreation, and leisure companies in Israel, operates as both a wholesaler and retailer, and provides a variety of tourism, recreation, and leisure service, as follows: Retail activities - Provides outbound tourism service, including the flight services of regular airlines and charter companies, cruise services, tour packages, organized trips, and land services, such as: booking hotel rooms and car rentals. Wholesale activities - Provides travel services including the organization and operation of organized tours abroad, the organization and operation of outbound and incoming charters, and booking tickets on flights operated airlines, holidays at vacation sites, organization of bonus trips, tour packages, ski packages, booking hotel rooms, etc. Incoming travel activities - The export of Israeli travel service, including the booking of land service in Israel to the reservation of foreign travel agents and international tour wholesalers. Leisure activities - Since 1998, the Company has been engaged in leisure activities, through its "Rikushet" chain, which operates 35 shops throughout Israel. Rikushet Chain focuses on three principal activities: information, services, and sale of equipment for camping, hiking, and soldiers. The Company is an associate of Carlson Wagonlit Travel, the most widely dispersed tourism chain in the world. The Company is a member of IATM, UFTAA, and ASTA.