A different government and a few Top 20 hits ago, Lesoba Difference was born. Over the past 34 years, we've made a name for ourselves in specialist direct and integrated brand communications, including digital and social. With over 170 ROI awards, our mantelpiece bears testimony to our collective skills - creative and otherwise. We are zealous advocates for the medium’s accountability, cost-effectiveness and creative possibilities. And with the demise of the limitless client budget, the financial and brand-building rewards direct response yields cannot be emphasised enough.