LIVLY was founded in 2011 by mama Lisa Carrol. After her twin girls, Liv and Lilly were born premature, they suffered from very delicate skin as many newborns do and that's what lead Lisa on a mission to find the softest cotton in the world: Pima Cotton. You can find LIVLY worldwide and our flagship stores is located in the heart of Stockholm, Sweden and in Tribeca, New York. Please visit our website to find out more!