Families Matter is all about healthy and resilient thriving families. ALL families. Our Mission: To empower families so that caregivers and children build resilience and thrive. Our Vision: A connected community in which children and families are nurtured and supported to be happy, healthy and resilient. Our Core Values: We are an agency that lives its values in our work every day. Respect Self-Awareness Playfulness Collaboration Resilience Families Matter is a nonprofit organization based out of Calgary, Alberta, Canada.