Better Business World Wide has since 1995 carried out market research assignments in over 55 countries with reporting in multiple languages. We work with clients from a variety of trades that have one common goal; to be able to measure, develop and enhance their service and quality. All companies have some kind of contact with customers, suppliers and partners. We call these contacts "moments of truth". We help our clients measure and improve all these moments regardless of it is a personal meeting or a meeting with a website, an e-mail adress or a telephone voice. Both customer-company and buiness2business contacts can be measured. We have experience from doing mystery shopping visits in e.g retail stores, restaurants, hotels, cinemas, banks, car dealers, airports and in fact whole cities. We create the preconditions for the project together with our client, so the shopper profile and the scenario fit the method and that the Mystery Shopper can remain anonymous. All shoppers are given a thorough briefing in writing and either in a telephone conference or in person, or through certification tests. Most common measurements are signage, cleanliness, product display, uniform, customer treatment and add-on sales. Most common areas for improvements are service and add-on sales.