Cheerful Music is a record label with offices in China and the UK. We pride ourselves on not only discovering and nurturing the freshest young talent, but also providing effective promotion, marketing and artist incubation using our extensive MCN network of industry contacts and influencers including Spotify, Apple Music, YouTube, QQ Music, Kugou Music, Kuwo Music, Huawei Music and NetEase Cloud Music. In 2023 we expanded into the western markets and opened an office in London.