Whitevector is a social media analytics company, whose Chat Reports service helps companies analyse online discussions in a versatile and in-depth manner. The information produced in Chat Reports provides a clear and comprehensive picture of social media, which helps consumer brands in buzz monitoring, campaign measurement, brand and consumer research, and online planning. The company has been founded in 2006 and it has experience of working with more than two hundred clients in ten countries. The operations are the most active in the UK and Nordics.