THE EGG IS THE START OF SOMETHING NEW Egg Strategy is an insight, brand strategy and innovation consultancy that delivers simple, bold truths. Our core strength is rooted in simplicity. As we explore the messiness of modern life, we create bold solutions that are profoundly simple to embrace because they’re rooted in fundamental human truths. Within our Egg Consumer Products, Egg Health, and Egg Lifestyle divisions, we work with world-class clients across the globe, supported by our cutting-edge insight mining tools, qualitative and quantitative research. We proudly bring our core values to bear on each and every client partnership: Courageous Thinking, Creativity with Purpose, Genuine Collaboration, and Infectious Leadership.