We are pragmatic, simple & honest. We consider ourselves the hardest workers in denim. We simply work harder, smarter and more creatively than anyone else to provide you with cool denim at the best possible price. We are curious by nature and never stop exploring new ways to combine denim with the newest trends and new ideas from the most talented people. We blend denim with the current again and again and again. We always do it with ambition, passion, honesty, courage and an independent creative mindset.