Tapped Guru enables a one-stop solution to build your NFC consumer campaign. With a simple tap of a smartphone on any physical asset such as a label, coaster, loyalty card, brochure....the consumer receives relevant content. And on each successive tap of your smartphone, the content can change. This enables brands and marketers to have direct engagement, and to tell a "story" across the multiple taps. This can happen at pre-purchase, purchase, or post-purchase "micro moments". The ROI is outstanding and consistently delivers more that 3X over traditional marketing investments for activation, acquisition, and loyalty.