Our business idea: We will contribute to a positive family environment for children by offering parents support and guidance. We will constantly and boldly advocate that parents read to their children daily, and we will become the chosen provider of age appropriate children’s books in the majority of homes in our current markets. Our mission: We help children and parents develop through age appropriate products and services and through forming strong relationships with families. Our mission: -- Enriching young minds -- This is what we try to achieve in everything we do. One may say that we already live up to this promise, yet we will never quite fulfill it. There will always be new parents and children who will benefit from what we know and what we do – a task well worth doing!