inLOBBY GmbH was founded and established with an aim to develop an online hotel booking platform which will be innovative and will bring in new optimized booking models and will be accustomed to users’ needs. inLOBBY GmbH owns www.inLOBBY.com website with its localized domains. The cornerstone idea of inLOBBY GmbH is to design and make its hotel booking platform innovative in online booking market. Among the strategies of our company is to implement and bring into life ideas and revolutionary concepts which will be accustomed to the needs of up-to-date target users and make them walk in hand with time developments even within hotel booking website. The novelty of inLOBBY platform is based on the core idea of making direct contact between hotels and customers mostly available, more reliable, taking less time and being completely free of charge which will result in making the process of online bookings more reliable and rational.