Nara Camicie, founded in 1984 by the Milanese entrepreneur Walter Annaratone, has been a leader in production and distribution of women shirts for over 30 years. Following the recent aquisition by the Fenicia S.p.a group, Nara Camicie is preparing itself to showcase a new beginning. The latest chapter forsees new storytelling and a new clothing selection, transforming the stores to create a strong and bold shop experience, without losing sight of the reassuring schemes that Nara women have always related with. The offer will be focused on a lifestyle line of clothing, sartorial pieces of elevated quality, trendy and contemporary, with the ultimate objective of satysfying a broader market section and open doors to a younger segment of the consumer spectrum. Nara Camicie has planned a series of innovative flag ship stores openings with a focus on the international markets, yet unexplored by the brand such as the Middle East, Africa and East Europe.