Founded in 2002 and headquartered in Hong Kong, The PURE Group is Asia’s leading premium lifestyle brand that includes PURE Yoga, PURE Fitness, PURE Nutrition, nood food, KURIOS by PURE Apparel, PURE Online and FUZE. PURE Group has locations in Hong Kong, Shanghai, Beijing, Singapore and New York. The PURE Group is an integrated community dedicated to helping people lead a happier, balanced 360˚ lifestyle. • Why we're here We inspire and help people to lead healthier, happier lives. • What we do Through Yoga, Fitness, healthy eating and activewear, we offer a complete lifestyle experience driven by a passionate customer-focused culture. • Milestones From a single yoga studio in Hong Kong with just two teachers in 2002, the PURE Group has today grown to over 40 world-class facilities, with continued expansion plans. • PURE Yoga : pure-yoga.com • PURE Fitness : pure-fitness.com • PURE Online: pure-online.com • nood food : allnood.com • KURIOS by PURE Apparel : be-kurios.com • Nutrition: pure-nutrition.com • FUZE: pure-fitness.com/hongkong/fuze