About us We showcase our capital, the many-sided Budapest, because the city’s diversity can be attributed to its communities and stories. We enjoy connecting people, telling the stories that define Budapest, and offering unique experiences to residents and visitors alike. Budapest is teeming with extraordinary phenomena, and it’s capable of fostering and hosting versatile communities and moulding them in its own distinct image. These are the processes that we map out in order to depict Budapest as a pleasant and liveable city to those who walk its streets. Who we are Budapest Brand Zrt. develops the capital’s brand and tourism strategy, and is also responsible for creating valuable cultural content, along with organising festivals and fairs. We keep tabs on the opportunities offered by the city in order to convey a liveable and lovable image of the capital to both Budapest-dwellers and visitors. Among our main tasks are revealing the city’s values, shaping and coordinating tourism in Budapest, positioning Budapest as a destination, and adapting it to the ever-changing environment. Our tourism and city brand strategy are based on the same concept, and the message system that expresses this targets both residents and tourists who are coming for a visit. The Budapest Brand Nonprofit Zrt. places equal emphasis on informing and representing both target groups within professional organisations, on the international stage and in the metropolitan government.