DA is a Dutch retail organisation with nearly 400 affiliated DA chemists' in the Netherlands. DA Holding includes DA Totaal Retail, DA Retailgroep, Mooi Parfumerie and wholesaler's Drogistenunie. DA is a strong brand on a national level that can count on sole traders. Local entrepreneurship is key as are expertise, personal advice and customer service. With a suitable and full range for an honest price. The organisation was established in 1942. DA is launching three new worlds in the shops in 2014: Fresh, Healthy and Beautiful (Fris, Gezond and Mooi).