Founded in 2013, iBLUE GROUP is the first independent Chinese creative agency with global network. Nowadays we have 300+ talents in house.
With strong synergy of our global network, we truly work as a “Modern Silk Road”, connecting west brands to the Eastern world. We accompany international brands to thrive in China and in the global travel retail market, with a special focus on luxury, beauty, jewelry & watch, wines & spirits industries.
We come from both creative and technical background. Gathered by our passion for digital communication.
We think we are in a new era of digital innovation: Artificial Intelligence and Big Data will significantly change the way we do creative.
As the leading creative agency, we provide our clients 360° integrated offer with international quality standard and local execution and implementation.
Featuring the strengths and focuses of our different offices:
> Shanghai office - Your IMC expert in your Chinese market:
EC and hallmarks IMC, local livestreaming, etc.
> Europe office - Your strategy direction and assets partner for China:
Creative concept, strategy and activation direction, consulting, assets production, etc.
> HongKong office - Your window from China to Asia:
Travel Retail, social media international account, etc.
> Hainan office - Your key to boost Travel Retail Business:
Travel Retail Campaign, TR Strategy, etc
> Seoul office- Trusted Chinese IMC partner for Korean brands and duty-free: IMC (Korean brands), social media retainer, duty-free, etc.