Choice Store is an independent British retailer, providing the latest in desirable designer fashion. A growing destination store for menswear, women’s wear and kids wear, our collections feature globally recognised brands and cutting edge new designers. Fashion is ever changing but our ethos to bring our customers the highest quality designer clothing, shoes and accessories is a constant. Established in 1993, Choice opened its first dedicated menswear store in Romford Essex. From these humble beginnings, the company has continued to grow. Customers can now shop online with us or at any of our prime retail destinations across the South East of England. Find us at Bluewater shopping centre Kent, Lakeside shopping centre, Essex, Westfield shopping centre London and at Mercury shopping centre in Romford Essex.