Alder is a creative intelligence company with offices in Lagos and London. Our areas of specialty are Ideas, Strategy and Brand Experience. We published the first research-based brand report in Nigeria - The Alder Brand Report - and are largely credited with introducing brand strategy as a discipline in Nigeria. We published Nigeria's first comprehensive report on social media - The Alder Social Media Report. Alder developed the blueprint for Nigeria's image management programme - The Heart of Africa project; and was the consultant to the Federal Government on the project. We were also brand consultants to the Ministry of Solid Minerals Development and facilitated the marketing of Nigeria's solid minerals in China, Canada, South Africa and Ghana.