SoHookd is a gifts and rewards platform filled with covetable wellness experiences and products. We partner with organizations to offer unique and meaningful rewards for their customers, members, and employees. SoHookd is the only gifts and rewards provider focused exclusively on wellness categories – healthy food, mental wellness, self-care, fitness, athletic apparel, and wellness tech. The SoHookd marketplace features a growing mix of national and local brands, including SunBasket, Spa Week, 305 Fitness, Athleta and many more. Our 200+ product and experiences are available at a wide variety of price points and range from fitness classes and at-home facials to massages and lifestyle coaching. Many of these offerings can be enjoyed in the comfort of home – making SoHookd convenient to redeem and enjoy. We are proud to be backed by Morgan Stanley and Jumpstart Foundry HealthCare Fund.