MARTA was created to provide safe, convenient and reliable transit service for the Metro Atlanta region. MARTA is vital to the success of metro Atlanta's economy, the preservation of our environment and the quality of life in our region. According to a University of Georgia study, MARTA is responsible for about $2.6 billion in economic activity every year. Our Vision People taking people where they want to go today and tomorrow. Our Mission To advocate for and provide safe, multimodal transit services that advance prosperity, connectivity and equity for a more livable region. Our Priorities Everyday, we will do our part at MARTA to operate a transit system that: * Consistently provides excellence in customer service * Delivers the capital program with speed and efficiency * Strengthens the MARTA brand * Demonstrates fiscal responsibility