The company has been established in 1975 and it is considered as one of the pioneer companies registered by the Egyptian Ministry of Health (registration license #5) in the field of cosmetics. The company manufactures according to the most recent international systems using German technology and quality system in accordance with international and Egyptian standard specifications. Also the company has received the certificate of quality assurance (Iso 9000), the certificate of environment (14000) as well as FDA approval. The company is responsible of manufacturing and marketing products within Egypt,Middle East and Africa under the license of major international companies namely FUCHS, ZIRODENT, PUREDENT, EMOFORM AND DEPURDENT. The company is the main region supplier of toothbrushes for major international companies within Egypt, Middle East and Africa such as UNILEVER AL MASHREQU, JHONSON & JHONSON, COLGATE PALMOLIVE. The company produces private label products for international trade marks as CARREFOUR, SPINNEYS, HEMA, WINNEY, and SHLEKAR as well as for local trademarks as FATHALLAH MARKET, HYPERMARKET and LORD. The company exports more than 60% of its yearly production to more than 50 countries all around Africa, Middle East and Europe. The company is the market leader in Egypt by possessing over than 80% of the Egyptian market share for toothbrush production in different names and trademarks.