In the business of solar rejection not collection At Newco, we strongly believe in reducing our impact on the environment and that's why we are passionate about the products we sell. By reducing the heat gain you can reduce energy consumption and save money. By protecting your furnishings you can extend their life, resulting in less furniture, carpeting and flooring being sent to the trash. Reducing our carbon footprint is important to us. That's why we are proud to provide you with products that help reduce the heat in your home or business -- conserving energy and saving you money.