Roobrik helps senior living providers convert researchers to residents by engaging their website's hidden audience, empowering buyers with Discovery Surveys, and enabling their sellers to have meaningful conversations that convert. Roobrik’s proprietary lead conversion solution is now used by over 1,400 communities to drive 20-40% more web leads that convert to move-in at double the rate of other web leads. Sales and marketing teams in senior living usually deploy most of their resources on prospects that are ready to talk to sales. Roobrik takes the opposite approach by targeting people that are not "sales-ready." Roobrik engages this hidden audience with a motivational interview technique rooted in decision science. Roobrik Discovery Surveys boost the confidence of consumers to take a next step. At the same time, they collect over 20 key prospect data points for sellers including care needs, living situation, preferences, family dynamics, affordability, and readiness. Sellers are enabled with the most important information about these potential residents to have better conversations and more move-ins. Roobrik serves the full continuum of senior living care types and integrates with most CRMs and MAPs. Founded in 2013, the company is celebrating its 10th birthday this year. Visit www.roobrik.com to learn more about driving 20-40% more web leads that convert to move-in at 2X! Roobrik clients include Agemark, Americare, Belmont Village, Benchmark, Brightview, Cascade, Cedarhurst, Commonwealth, HumanGood, MBK, Merrill Gardens, Provision Living, The Bristal, LCS, and hundreds more.