After logging many, many sites and millions of clicks, Virtual Results came to the realization that the Real Estate Web consumers’ expectations, habits and click patterns are strikingly uniform. Effective Web design is NOT about aesthetics, it is about understanding what YOUR consumer is looking for, and delivering it in a way that lures them to investigate further. Real Estate web searchers are looking for properties, search tools and market information. They are generally NOT looking for Realtors. Searchers will, however, contact or self identify themselves if their needs are met by the agent’s website. Websites that Work© are NOT created solely to look great (although they do!). They are borne from Years of Research and Analytics and created with strict criteria to be the most effective, lead generating websites available today