For 75 years, Betty Dain has revolutionized the beauty industry by providing professional and at-home stylists and barbers with stylish and functional apparel. While we have several, our Colortrak and Barber Strong brands are leaders in the industry. Our products are designed to inspire passion in our customers as they go about their work on a daily basis, empowering them to make their mark in the world of beauty. We want all those use our products to experience an unparalleled level of confidence, artistry, and creativity. Our mission is to connect stylists and barbers around the world through our innovative products that help advance individual craftsmanship and create beautiful works of art to bring joy and satisfaction to professionals. With this mission in mind, it's our vision to be seen as leaders in the beauty industry who nurture a spirit of innovation while also becoming an enduring part of its future.