Wilks Radio is a small cluster of radio stations including my home, 100.9 KRZQ which specializes in Alternative Rock. Our demographic is 18-34 males, however, our listenership is equal male and female. We are the hardest working radio station in the Northern Nevada area. Our DJ's are very active in the community and have mastered not only the airwaves but are fluent in grassroots marketing, social networking and keeping local relationships.