About the Brand Laurie Felt Los Angeles is more than just a premium denim brand. We are on a mission to give women the freedom to feel real. In an industry that’s obsessed with how women look, we believe that nothing looks better than feeling like you. We believe we all express our own versions of beauty and through women supporting each other, we are able to celebrate every unique version of our own self. While the entire fashion industry is focused on how women look, we are inspired by how women feel. Because there is nothing more beautiful and more powerful than that. About the Denim As denim specialists, we have developed a revolutionary denim technology to create jeans that are super-soft with amazing stretch, even better recovery and a wrap-you-in magic kind of feeling. Jeans are the most personal thing you can wear. Our technology-driven denim fits to move with you and compliments your unique shape inspiring you to show up, as you are, all day long. Our denim is categorized into three core styles: Silky, Classic, and Daisy. Each with its own uniqueness and appeal that immediately makes you fall in love with denim, all over again.