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Laurentius Pranoto
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Work Experience
Marcomm Head
Present
Company Details
201-500 Employees
AstraWorld merupakan anak perusahaan PT. Astra International, Tbk., yang bergerak di bidang support B2C dan B2B. Dalam bisnis B2C, AstraWorld menyediakan layanan Emergency Roadside Assistance (ERA) khusus untuk customer sales operation Toyota, Daihatsu, Isuzu, BMW, dan Peugeot. Layanan ERA ini tersedia 24 jam, dan gratis untuk customer yang membeli mobil di dealer resmi Astra (AUTO2000, Astra International Daihatsu, Astra Isuzu, Astra BMW dan Peugeot). Dalam bisnis B2B, AstraWorld menyediakan layanan Customer Relationship Management dalam rupa call center yang dipadukan dengan database management dan data mining analysis, untuk perusahaan-perusahaan yang ingin menyediakan layanan customer berkualitas Astra. Layanan Call Center kami di antaranya adalah Inbound, Outbound (telesurvey, welcoming call, desk collection), SMS blast, Email blast, dan Social Media. Layanan Customer Relationship Management kami di antaranya adalah: Database Management (Data Purification dan Data Enrichment), Data Analytics (Data Mining, Data Modelling, Outlet Mapping, Mystery Shopper Analysis),Customer Profiling (Customer Behavior, Segmentation), Market Research (FGD, Mystery Shopper, CSI Survey, Mystery Caller).
Year Founded
2002
Social Media
LinkedinFacebookTwitter
Industry
Consumer Services
HQ Location
UD Trucks Building Lv.3 Danau Sunter Selatan blok O/5, Sunter II Kota Jakarta Utara, DKI Jakarta 14350, ID
Keywords
Customer Relationship ManagementCall CenterDatabase ManagementData Mining Analysisand Emergency Roadside Assistance
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