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Laurent Olver
Head Of Marketing at Greenjinn | B Corp™
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Work Experience
2021 - Present · 3 years and 11 months
Head Of Marketing
2022 - Present · 2 years and 11 months
Marketing Manager
2021 - 2022 · 1 years
Trade Marketing Manager
2018 - 2021 · 3 years
Company Details
11-50 Employees
GreenJinn is a triple-digit growth platform that connects great brands with relevant consumers via digital incentives. Through our platform we work with some of the most exciting and cutting-edge brands to help them drive awareness, increase trial and get access to real-time, detailed consumer insights they can’t find anywhere else. GreenJinn started in 2017 with our intuitive mobile app which has grown to a community of 1.4M members with an App store rating of 4.7. Our partner brands offer cashback incentives to consumers on their products which can be bought in UK retailers. We support brands' awareness strategies with communications to our community, across multiple touch points. Our unique technology has evolved to help brands make their media more effective, using GreenJinn Treasure. GreenJinn Treasure was born from brands' frustrations with a lack of transparency on the effectiveness of their media spend. Our GreenJinn Treasure coupon technology plugs into any online or in-person media (using a link for online or QR code for in-person media), gives consumers an incentive to pick up the product in-store and tracks full funnel media performance from impression right through to redemption in store. The best bit - we give brands access to a suite of live insights; consumer demographics, shopper, category and store level insights along with GreenJinn Treasure campaign conversion funnel data. Sound exciting? We think so. And so do our brands. #marketing #advertising #FMCG #tech #consumerintelligence
Year Founded
2017
Social Media
Linkedin
Industry
Technology, Information and Media
HQ Location
71-91 Aldwych London, WC2B 4HN, GB
Keywords
healthy lifestylemarketingvertisingretailFMCGsupermarketspromotiosmart promotionsSaaS AnalyticsConsumer Intelligence
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