The Seduce Group is one of Australia’s leading fashion companies having provided high quality, on-trend fashion to Australian consumers for over 20 years. The company has grown from simple operations, started from the directors family home in the 1990’s, to becoming an international brand with distribution outlets across the globe. The Seduce Group is made up of Seduce and the sister brand Bluejuice. Each brand caters to a different style, lifestyle or occasion reaching out to two different customers. The Seduce label is known for their glamorous on-trend stylish pieces. The Seduce customer wants to look her best no matter the occassion. Seduce is a destination where she will find unique and stylish garments that will have her stand out from the pack. The Bluejuice girl has an original aesthetic and a confident and playful sense of fashion. Bluejuice plays with varying lengths, unique colour combinations and exclusive prints which appeal to the younger more feminine and customers. The Seduce and Bluejuice brands are stocked within Australia, New Zealand,, China and the United Arab Emirates. Within Australia, Seduce has stores in all the major capital Cities, a successful e-commerce store and over 100 distribution points across the country including MYER and The Iconic. In the USA their accounts are with major department stores and retails chains such as Bloomingdales and Urban Outfitters. In the UAE their first store housed in the prestigious Dubai Marina Mall and another store is in the pipeline. China opened its first store in early 2012, the company has big plans to expand further to cater to the China consumer’s demand for Western brands.