With exceptional accuracy using thousands of shoppers in our virtual stores, we provide the at-shelf outcome of any assortment change, price changes, NPD pack changes, merchandising and layout changes. We call this last metre thinking. Retailers use us to determine category arrangements – separating the investments that are justified from those that make less sense. We've run 1,000's of tests and our clients have executed change in every UK grocer. Our client-base is majority repeat business with global brands across multiple categories.