Groovy Grape Tours operates small group bus tours for the youth, backpacker and adventure traveler market. They are an Adelaide based company, with their scope of operations reaching the Barossa Valley, Kangaroo Island, Melbourne via the Great Ocean Road & Grampians, and Alice Spring via the Flinders Ranges, Coober Pedy and the Red Centre. They hold accreditations in Tourism Business and Eco Tourism and are multi-award winning in the Golden Backpack Awards, Australia & New Zealand's only award program dedicated to the independent travel segment.