Brain Health Now is a grassroots organization dedicated to ending the stigma surrounding the term “mental illness”. Over 50 million Americans have diagnosable brain health disorders each year. These disorders remain shrouded in misunderstanding and stigma, which is one reason why we need to reframe the conversation away from mental illness and toward brain health. Our goal is to decrease the stigma by inspiring the public to use different words. Brain health issues and disorders, rather being character flaws or personal weaknesses, have biological and neurological basis and often can be successfully treated.