The name "Vardy" is synonymous with motor retail in the UK. It first emerged with Reg Vardy in 1923, and was then developed by his son Sir Peter Vardy who helped the company reach the top ranks of European motor retailers. Peter Vardy Ltd was launched in 2006 and since then has continued to grow the portfolio of franchises in a bid to provide Mobility For Everyone. The Peter Vardy Group is a family run business with a vision to be the Best Place to Work, and the Best Place to Buy whilst living out the groups purpose of "Selling to Give" with 10% of the groups annual profits being donated to good causes via the Peter Vardy Foundation.