Rethink is one of the largest global independent agencies. Founded in Vancouver in 1999, it now has offices in New York, Toronto, Vancouver, and Montréal. Rethink is the Effies most effective independent agency in North America, and AdAge's 2021 Creative Agency of the Year. It is the second ranked independent agency in the world by the 2021 Cannes Lions. Rethink has been recognized as Strategy Magazine’s Agency of the Year, three years running, and as Canada’s top ranked agency according to the Strategy Agency of the Year Report Card.