LAGARDERE has been in the communication market for 38 years with a constant evolution since its creation. LAGARDERE currently has a strong structure and know-how that is the subject of Object Marketing. A member of the IPPAG group, Lagardere combines an international vision of the CPO market with significant weight to interact with international market players. ). His maturity in the field of object marketing combined with the exchanges with the IPPAG allowed him to maintain a study on the object of the communication, positioning the latter as a real Media generating a return on investment taking into account the constraints memorization, impact and cost per impact (best rate of memorization for impact by impact). Responding to all the needs of its customers in terms of Marketing-Object, LAGARDERE offers many services, whether Rush or custom manufacturing, but especially global solutions for catalog management (Realization), the Incentive, bonus, loyalty, trade shows, creation, etc.