The Link was launched in 2012, with the aim to give students from any of Birmingham City University’s undergraduate marketing programmes, the experience of working in a marketing agency, whilst you are still doing your studies. Each year, a new team of students are appointed and they work with real life clients, to solve real life marketing problems. The clients and problems vary year on year but what doesn’t change is the chance for you to build your knowledge and expand your experience in a professional setting.