FIND YOUR AUTHENTIC VOICE AND GROW YOUR BUSINESS. Mid-West Family is Southwest Michigan's media and marketing leader. We help area businesses find their authentic voice. You will reach more customers, create stronger connections, and achieve greater advertising results when you tell your story using our established digital and social channels, radio stations, and apps. As a local employee-owned company, our mission is simple: to serve our community. We do this by supplying southwest Michigan with information, entertainment, and companionship, produced by people who live and work here. If you're a local independant business owner, we believe the people in our community will benefit from knowing your story, the difference you make, and why choosing you matters. Since 1958, MId-West Family has been working along-side and supporting business owners just like you. Our team is ready to listen. Risk takers like you deserve this level of respect. Allow us to do the legwork to bring you fully vetted marketing blueprints focused on meeting your business goals. Then choose the direction you feel is best. Our Michigan brands include: Moody On the Market, Town Crier Wire, News/Talk 94.9 WSJM, 106.1 The New QYQ, ROCK 107 WIRX, 98.3 The Coast, SuperHits 103.7 COSY-FM, 97.5 Y-Country, 95.7 The Lake, Radio Super Saver & Dining Deals, #RadiObsessed, and more.