Founded by Laura Hosford in 2015 as a platform to elevate dog friendly activities within the Emirate of Dubai. Operating as an informal guide featuring news, events and advice from pet industry experts in the realms of health, nutrition and training. Later in 2017 evolving as an online boutique offering the most desirable global brands in designer pet wear and accessories. We collaborate with local start ups and businesses with entrepreneurial spirit. Alongside Howlandgrowl.com we have hosted annual adoption days for shelter dogs and this year launched an initiative called The Underdog Scheme which finds creative ways to support shelters, their underdogs and give back to the rescuers.