Xische* is a hybrid design consultancy that helps create branded experiences using consulting and design for clients across Dubai, Abu Dhabi, Riyadh and New York. Not a web studio or an advertising agency, Xische is a boutique consultancy delivering digital brand experiences by combining business consulting, brand and media strategy, interaction design and animated experiences on the Web, within Environments and on Mobile Devices. Established in 2001, Xische works in conjunction with agencies and consultants to service global brands including Smart Dubai Office, Giorgio Armani, Emirates Airlines, Prime Minister's Office, The Executive Office, Red Bull, P&G and the Dubai Government, amongst others. Never a method to madness, but at Xische the formula for impact through design stems from re-engineering the thought process. However, the team's multicultural diversity holds the key to comprehending, adapting and producing highly emotive and culturally relevant digital work. An independent agency, Xische is wholly equity financed by investment boutique Xische Holdings Limited. (*Xische is pronounced zee•shay)