We tailor programmes to suit the reality We take into account short, medium and long-term aspirations, and we believe in a lateral approach where the best way forward sometimes lies where you least expect it. We don’t offer experience; that comes as an added value We combine an understanding of “business basics” with entrepreneurial vision. We understand the digital economy and we have been successful in past and present economies. We have started businesses, bought and sold companies and managed the laborious process of taking companies public. We believe in being accountable We aim to provide value and we believe that value should be monitored and accurately measured. We are working for you by working with you There is nothing easier than giving advice from the “side-lines” and to suggest that tried and tested solutions work for every new situation. And although this phenomenon is well known, it is more often than not the business advisor’s base for action. However, in reality experience can be a limiting factor focusing on what not to do rather than what to do. New and trendsetting businesses need to break with traditions and to do different things in different ways. Obviously you should never ignore experience just challenge and apply it sensibly.