SPORT 24 is an entirely Danish-owned company and is Denmark’s leading sports retailer and absolute first choice for the entire family for sports clothing, equipment and sport fashion. Through a direct strategy of integrating online shopping with physical stores, we are the leaders within the Danish sports retail industry. We cover the high street market with more than 60 sports and outlet shops. Our SPORT 24 TEAM department supplements the retail sector, selling sports clothes and equipment to clubs, schools and institutions, while SPORT 24 BUSINESS supplies profile clothing and leisurewear, as well as corporate gifts to the business world. All four departments are solidly supported by our web shops, creating a completeness that enables us to comprehensively supply the entire Danish sports retail market. SPORT 24’s head office is centrally located in Silkeborg, housing departments such as HR, administration, customer services, web shop and online sales, marketing, buying as well as the main warehouses and distribution center, providing total support and coordination for our sales activities and platforms. SPORT 24 currently employ more than 1100 employees throughout the country.