Blue Heeler’s (BHC) consulting practice focuses on transforming and increasing marketing efficiency and organizational agility. Marketing best practices are evolving rapidly as CMO’s access to usable, actionable data transforms how they engage the market. They are challenged to keep up with marketing and technology trends and use information to improve all aspects of their marketing across multiple channels and devices. With the emergence and proliferation of Big Data, predictive analytics, digital, social, email, analytics, business Intelligence, mobile, and CRM knowledge and solutions, marketers are increasing their understanding of the elements and tactics needed to create comprehensive, data-driven marketing organizations, but are often confused at where to begin. Which are the right solutions for your company? What can you do yourself and when should I engage third party vendor support? Do I need to acquire external data to complement internal data assets? What can predictive analytics tell me? These are the types of question Blue Heeler Consulting can answer; we identify and execute the solution that is right for our client. Market leaders use the solutions and develop the practices that are effective for their market; there is no one-size-fits-all model for companies. BHC simplifies decision-making and creates actionable, integrated strategies that begin with an evaluation of your greatest assets – your data and your talent. We help clients build world class, efficient marketing organizations and practices which optimize the talent and resources you possess, breaks down organizational silos, identify the solutions and create the strategies you really need to improve your insights, thus your results.