Life of the South Corporation provides and administrates payment protection products in the United States. It offers credit insurance, debt cancellation, property and casualty products, home protection plans, and specialty products for non-traditional lending and billing channels. The company also provides database marketing, product development and acquisition, administration, fulfillment campaign design and delivery, information systems, and consulting services. In addition, it markets supplemental non-credit accident, disability, and life products through general agents. The company serves automotive, banking, credit union, consumer finance, retail, credit card, and vacation ownership industries. Life of the South Corporation was founded in 1978 as Houston National Life and changed its name to Life of the South Corporation in 1982. The company is based in Jacksonville, Florida.