Melazeta (part of La Fabbrica's Group) is a digital agency founded in 2000 with offices in Modena and Milan. The focus has always been digital branded entertainment because Melazeta has always firmly believed that engagement is the main boost for marketing, loyalty, and education. Designing and creating ludic environments and game-based content for over 20 years, it is able to make the most of gamification theories, translating them into multichannel deliverables and Metaverses. Constant R&D focuses on how to merge the physical and the virtual, in technological and creative terms, in the best possible way. An in-house team of expert designers, developers, and animators has created over 800 online games, around 100 apps for iOS and Android, Virtual Reality, Augmented Reality. Our projects include but are not limited to games for MPG Ferrero, Disney, Geox, Panini, Rainbow Winx, Autogrill, AIRC, Rollinz 2.0 Esselunga, Musei dell'Auto di Torino, Museo Poggi and Medievale Bologna. Melazeta, parte del Gruppo la Fabbrica-HIND, è un’impresa culturale e creativa fondata nel 2000 a Modena e a Milano. Si dedica alla creazione e sviluppo di progetti di gamification e metaversi (come Roblox e Decentraland) e sviluppo di app e progetti custom.