Born out of necessity, Baby Boot Camp arrived shortly after Kristen Horler's first child in August 2001. Horler searched the San Francisco Bay Area for a postnatal fitness class. After extensive research, Horler was unable to find a challenging workout that didn't require hiring a personal trainer and a babysitter or purchasing a gym membership. Horler developed Baby Boot Camp to balance the fitness needs of new moms with their desire to spend time with their children. After 18+ years, Baby Boot Camp launched its long-awaited rebrand to MOMLETA. The new brand represents the company’s mission of inspiring moms of all ages and stages through fitness, nutrition, community, and business.