SHUGAKANE is the No1 Online Retailer of Ethnouveau Apparel. We specialise in the retail of contemporary clothing items, shoes and accessories; all with a little ethic twist. Each piece has an ethnic story, that resonates with our educated and globally aware clientele. On the B2B side, SHUGAKANE offers a platform for small and unknown independent designers, to retail their wonderful creations to a mainstream market. Through us, ethnouveau designers can reach customers all over the UK, in Europe and the USA.