Disrupted Logic's ctalyst® is an innovative advertising platform that embeds advertising inside games in a way that is genuine and natural, and without interfering with or interrupting the game's flow. Yes! INSIDE games as a playable part of the game itself just like any other object, surface, or character. Advertisers: Brands and agencies can easily insert their ads inside hundreds or thousands of video games with a few quick clicks. Advertising can be targeted using demographics, geography, time and more. ctalyst's dashboard analytics tracks performance and helps build consumer insight and trend stories. Developers: Game developers using our drag-and-drop plugins can easily create and test interactive advertising displays, product placements, and video ads inside their games and get paid for each view or interaction. All without interrupting the game's flow or the risk of sending players to websites (from which they rarely return), or causing unwanted lag or delays in the game itself. Game Players (The Audience): Players love games powered by ctalyst because their games are never interrupted or stopped, and they receive instant rewards that can be used in the game right away along with real-world rewards that can be used at brick-and-mortar stores or online shops. Disrupted Logic has received assistance, funding and participation of the Canadian Federal Government, the Government of British Columbia, the University of Victoria, Microsoft, Amazon and more.